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Achieving competitive advantage through public relations is our ultimate goal. To drive our public relations programs, Applied relies on a unique PR "fuel," Communications Research, popularly known in academia as CR. At Applied, CR is a primary weapon for building positions that are lasting -- and that rivals cannot easily avoid or dismantle.
AppliedCR measures the extent, significance and penetration of clients' media coverage, gauges industry perceptions relative to competitors, finds market soft spots or trap doors, and separates signal from noise in vendor communications and media coverage.
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| Knowing our clients' key influencers, customers and competition enables us to anticipate and seize opportunities, mobilize against threats, and avoid damage control. With CR, we know what moves to make, when to make them, whom to pursue, which benefits to emphasize, and which issues to downplay. We know who will support us, and who won't.
AppliedCR clients have included:
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