An Activist Tool for Competitive Advantage
PR Clients
Applied's strategic focus is Network-Centric Computing, and we aspire to develop a constellation of prestigious clients who share that common business interest. We define Network-Centric Computing as the intersection of distributed and enterprise computing technologies spanning mainframe, client/server, Intranet, Internet and emerging network infrastructures.

 
This strategic focus allows our professionals to develop technology expertise with appropriate breadth and depth, and become expert in driving high-impact programs across different audiences and media. Applied currently serves as agency-of-record for StorageTek, Informatica Corp., Walker Interactive Systems, Verano and Aeneid.

Each account, described below, contributes to a focused and highly leveraged constellation of clients that help Applied promote the mission of and state-of-the-art in Network-Centric Computing. Each relationship is secured by a contract for ongoing public relations and communications research services.

Oracle Corp. (Redwood Shores, CA) For Oracle, we represent the following divisions: Server Technologies, Application Servers, Development Tools, Worldwide Alliances, New Media, Oracle Applications, Corporate PR, Oracle InterOffice, Web/Workgroup Systems, and Customer Programs. (www.oracle.com)

Storage Technology Corp. (Louisville, CO), a diversified $2 billion leader in network computing storage, communications and security products. Applied has been retained specifically to help StorageTek expand from its traditional mainframe base into the growing multi-platform systems arena. (www.storagetek.com)

Informatica Corp. (Menlo Park, CA), the Enterprise Data Mart Company(TM) credited with igniting industry interest in "data marts," bringing the benefits of data warehousing to line-of-business managers, and delivering easy-to-use client/server tools for rapid data mart implementation. (www.informatica.com)

Walker (San Francisco, CA), a $100 million enterprise financial applications specialist with leading-edge Web, Year 2000, analytical and predictive solutions for fueling management insight. (www.walker.com)

Verano (Mt. View, CA), an innovative startup tackling the problem of managing distributed information over corporate intranets. Funded by Gordon Campbell's Techfarm, Verano has developed context management software that enables users to share, protect and discover content through metadata. (www.verano.com)

Aeneid Corp. (San Francisco, CA) is a groundbreaking startup that has developed a secure and scaleable software infrastructure that enables information providers to integrate their proprietary data with Internet content in a single environment. (www.aeneid.com)

CacheFlow Inc. (Sunnyvale, CA) is a privately held corporation focused exclusively on solving Internet latency--or slow Web page delivery--with the highest-performing network caching technology, called "Active Caching." Active Caching delivers Web pages to end-users with amazing speed. Previous generations of Web caching technology use passive techniques that do little to improve network performance. (www.cacheflow.com)

 

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